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A Netflix user will browse the app for 90 seconds and leave if they find nothing. Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them. Here's a breakdown🧵Trung Phan 🇨🇦 (@TrungTPhan)Wed, 06 Oct 2021 15:09 +0000
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