Zoomers & boomers: «IDGAF. It doesn’t affect me; everyone already has all my data—» Me: No. No, they do not. You *generate* data every time you touch that service, visit that site, patronise that business. Your data isn’t just your PII, and it isn’t finite. You are a living, breathing fountain of data that can be and is used in ways that harm the vulnerable and marginalised, even if it’s never used to harm *you* It’s not zero-sum. Limiting use & reducing dependence still counts as a good