Last time I brought this up on a UK-based technical mailing list, an entrepreneur—themself from a historically persecuted ethnic group—told me that, "no one cares". Well, I can't make anyone care but if you are in the position to advise on or choose a domain name you should maybe at least know some of the history behind .IO before buying one. Read this article from @cariad@tech.lgbt https://www.beep.blog/io/