We do the writing. We do the editing. We do the reviewing. We do the formatting (we typeset everything in LaTeX). We do the proofreading. We correct the mistakes introduced by proofreaders. What do publishers do? They make us sign silly copyright forms, stamp their logo on our papers, and then proceed to charge *us* (either as authors or readers) ridiculous amounts. People think academics/scientists are clever. We might be. But we are also stupid. And vain. #openaccess